British American Tobacco Islamabad Jobs

Saturday 3 August 2013

British American Tobacco Islamabad Jobs

Channel Development & Merchandising Manager

Job Purpose:
Develop and drive Customer Engagement strategies aligned with portfolio & brand strategy & ensure execution in Trade Planning Groups to achieve business growth.

Key Deliverable:

To have a successful conception of Business Development Programs/Plan by properly engaging our creative agency, and also to ensure the methodical execution of these programs through Channel Team & Trade Team.
To implement a robust Entertainment Channel strategy entailing Premium, Medium & Low HoReCa universe, for effective utilization of this important channel .
To ensure product availability, visibility and effective implementation of cycle activities at Key Accounts & Entertainment outlets.
Develop customised trading terms, distribution and promotion agreements with key trade members, which will help to maximise availability, volume and share growth opportunities.
To rationalize our exiting wide spread investment in Channel, by identifying the must retain accounts and focus our investment to these accounts only, in order to yield Retailer/ advocacy by establishing these accounts as a perfect communication platform with our consumers.
Ensure robust & disciplined budget designs with defined responsibilities & strong monitoring & control.
Facilitate the implementation of Customer Management strategy in coordination between the Brand & Regional Teams in order to ensure integration.
Ensure high level of Motivation in the channel marketing team and facilitate Channel Team on their Personal Development in order to enhance their performance.
Ensure smooth execution of merchandising strategy & plan
Ensure cost effectiveness through supplier development & management.